“You must have mindshare before you can have market share”
– Christopher M Knight, internet strategist
Cultural unfamiliarity is a main reason manufacturers fail to reach the "Emerging Majority" markets. We can help you reach your share of that $1 trillion market!
THE AFRICAN AMERICAN MARKET
The Selig Center for Economic Growth reports that:
- The nation’s black buying power will rise from $318 billion in 1990 to $1 trillion in 2010.
- Nationally, African-American consumers will account for almost nine cents out of every dollar spent.
- The African-American consumer market is already larger than the entire economies of all but nine countries in the world.
Major retailers like Wal-Mart and Target are aggressively seeking culturally influenced products to meet the demands of "emerging majority" consumers. The art work from Maruva DQ Inc. captures mindshare so the manufacturer can capture market share.AFRICAN AMERICAN INFLUENCE ON CONSUMER TRENDS
Marketers recognize African Americans as major trend setters in consumer purchasing decisions of Americans and the rest of the world. Who would have thought that baggy clothing once worn only among Black youth would become a worldwide youth standard? Corporations like Pepsi, McDonald’s, Sony, Coke, Avon, and KFC, profit by using African-American influence to advertise their products. Almost everyone remembers the ad with Sean “P Diddy” Combs arriving at an awards ceremony in a Pepsi truck. Many clothing manufacturers have addressed the African American consumer and have set profitable new trends.
Savvy manufacturers know that licensed art is apowerful tool to reach the end consumer, distinguish their product from a competitor's product and increase their market share. Art work that speaks to the consumer can even increase the consumer’s willingness to pay a premium for the manufacturer’s product. As diverse populations continue to grow in the U.S., more stores are finding the need to cater to these expanding customer bases. Companies like “Mickey D’s”, Target, Wal-Mart, and Ford are winning customers and gaining market share by recognizing the powerful tool of images that accurately reflect the cultures and traditions of the “emerging majorities.” Consumers are no longer satisfied with "vanilla." They want variety and they want to see themselves reflected in the products they buy.
MARUVA DQ, INC ARTWORK
The distinct style of art available only from MaruvaDQ Inc. reflects the complex, subtle cultural nuances of colors, images, expressions and attitudes of the “emerging majorities.” At Maruva DQ, Inc., we know that just coloring an image brown is not enough to reach the African American consumer. We know that primitive or Colonial African is very different from African American. We know the colors, images, expressions and attitudes that truly reflect African American culture.
Marcella's art reflects the positive beauty of African American culture in a way that can be appreciated and shared by people of any culture. Maruva DQ Inc. provides outstanding cultural artwork available for license to manufacturers in various product categories including apparel, crafts, decorative tins, gifts, greeting cards, home decor, kitchen accessories, paper/party goods, scrap booking, stationary, textiles, etc.
The Maruva DQ Inc. primary customer is a manufacturer who:
• is an innovator and trendsetter
• sees opportunity in global market trends and the changing American demographics
• wants to capture their share of the $1.4 trillion US cultural marketTypical Maruva DQ Inc. end consumers are:
- Educated, professional women, between the age of 25-65
- Middle income homeowners and apartment dwellers that live in urban and suburban communities demanding dignified, respectful cultural images
- Looking for vibrant colors that have a strong cultural appeal
- Looking for positive, pleasant images that bring to mind fond memories of family, friends and places that accurately reflect African American and Urban cultures and traditions
- Seeking images that invite people from all cultures to appreciate our unique American heritage.
LICENSING WITH MARUVADQ, INC
Maruva DQ, Inc. is interested in developing long-term relationships with potential licensees who create quality products, understand our brand and envision a positive relationship with Maruva DQ, Inc. If you feel that the "Maruva DQ look" would be a perfect complement to your product, we would love to learn more about your company.Contact:
Dianne Quarles, Vice President Licensing
Maruva DQ, Inc.
Phone: 404-286-4069
Fax: 404-286-4265
Email: dquarles6@maruvadq.com
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Maruva DQ Inc. • Decatur, GA 30034
www.maruvadq.com • info@maruvadq.com
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